Miracle Hope Foundation Hope 4 Heroes Campaign Launch

What happened

Miracle Hope Foundation launched Hope 4 Heroes, a campaign for veterans and first responders living with life-altering pain. Veterans and first responders submitted their stories, and a social media push narrowed the field from 100 to 10. Each finalist gathered votes from their community, and the top vote-getter won a fully funded stem cell treatment at CPI in Tijuana, Mexico. With help from Miracle Hope donors and other veteran organizations, the top 10 were offered a series of treatments. We wrote the launch script with Miracle Hope and filmed Dominick Cruz, the face of the campaign, at the CPI hospital in Tijuana.

The deliverables

How the client used the video

Miracle Hope Foundation used this video to launch the campaign. We followed it with a new video each week for two months, featuring professional MMA fighters and other supporters.